What are your opinions on the tactics and techniques of the marketing media who are targeting our teenagers. Electromenager movie download download electromenager want to share imdbs rating on your own site. It was perhaps that sequence more than anything else that made goodman and dretzin want to keep exploring the world of young people. They examine schools, malls, and investigate the next big thing that will capture the attention of their target. The result is a second documentary by themfrontlines february 27 broadcast, the merchants of cool, which looks at. Frontline explores how americas giant media corporations skillfully court the teenage consumer. Frontline journeys into the world of the marketers of popular culture to teenagers. Produced by barak goodman and rachel dretzin, the program talks with top marketers, media executives and culturalmedia critics, and explores the symbiotic relationship between the media and. Merchants of cool burnin sky, cant get enough and more. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market. In generation like, author and frontline correspondent douglas rushkoff the merchants of cool, the persuaders explores how the perennial teen quest for identity and connection has migrated to social mediaand exposes the game of catandmouse that corporations are playing with these young consumers. That entire encounter was probably engineered and planned by someone like.
Come browse our large digital warehouse of free sample essays. Frontline explores the culture of todays teenagers and how they view themselves and their parents. The economics of happiness 2011 is free to watch in april. On the other hand, and quite remarkably for a program apparently allied with the interests of young people, the merchants of cool ignores teenagers as oncamera sources of ideas or opinion or in any way as active collaborators.
Nonverbal communication what is being said without words by the body language of the. The program basically interviews media executives, marketers, and culturalmedia critics and discusses the symbiotic connection between todays teens and media, as each look for the other for identity. I am in no way a prude and i have taught in alternative education my entire career. This revolves around mtv that struggled to find their new identity as a station after the video music market was dominated by internet. Frontline the merchants of cool tv episode 2001 imdb. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while hollywood and madison. In the merchants of cool, correspondent rushkoff details how mtv and other huge commercial outlets orchestrated the rise of limp bizkitdespite the groups objectionable lyricsand then relentlessly promoted them onair. Tour this landscape merchants of cool frontline pbs. In it, frontline correspondent douglas rushkoff explored the strategies, techniques, and cultural ramifications of the marketing tycoons in the documentary goo01.
The original release contained 20 tracks but was soon edited down to 11 tracks by cutting out of most of the live performances and goofing off tracks. The program suggested that theres no stopping the mediagenerated tsunami of trash. It would have been better for the program to suggest its time parents started growing up. In class, we saw part of the video the merchants of cool. Reaction paper they spend their days guiding focus groups of teens.
Gauss sociology 101 15 september 2015 the merchants of cool. Merchants of cool essay example topics and well written. Merchants of cool not so hot media research center. View here in full this 53 minute frontline program divided into consecutive segments. Rather, their expectations and desires are rigorously. He is the correspondent for frontlines the merchants of cool. The merchants of cool dvd,todays teenagers have money and independence, their lives the object of obsessive focus by corporate america. What kind of image is it high quality, full colour, lovingly enhance image or fuzzy black and white shot. Merchants of cool is the first official album by minneapolis, mn ska punk band midriff released march 30th, 2009. Quite often, the product being promoted is not in the best interest of the children or the society at large, but merchants of cool indicates, in order to remain cool, you have to keep ahead of the curve sine, 2008, p.
And have they gone too far in their attempts to reach the heartsand walletsof americas youth. Download file to see previous pages this is indeed a very conservative approach. Dear frontline, merchants of cool was an outstanding view of. Rushkoff is a media analyst and the author of several books on media and popular culture.
The merchant of cool told a story about people who work in a tv station that focused their life on finding the trend that would attract the attention of youth audiences. In the merchants of cool, media commentator douglas rushkoff explores why teenagers buy what they tell themselves to buy with a. This paper will analyze the sociological part of the merchants of cool. They comb the streets, the schools, and the malls, hot on the trail of the next big thing that will snare the attention of their prey.
Mrkt 602 a1 merchants of cool running head merchants. Watch the full program merchants of cool frontline pbs. In the television program, the merchants of cool, pbs frontline assesses the different. Merchants of cool a web based inquiry and creativ e arts assignment. Frontline correspondent douglas rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in the merchants of cool. They spend their days sifting through reams of market research data. Produced by barak goodman and rachel dretzin, the program talks with top. Numerous and frequentlyupdated resource results are available from this search. Listen free to bad company merchants of cool burning sky, cant get enough and more. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. The merchants of cool film analysis examples and samples. Merchants of cool a web based inquiry and creativ e arts. As douglas rushkoff notes in the program, the media watches kids and then sells them an image of themselves. Seabrook, a writer for the new yorker, is the author of nobrow.
Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. The guy who made this movie is a goddamned genius who should win any and every award given out to a tv program of its kind. The merchants of cool dvd av item,todays teenagers have money and independence, their lives the object of obsessive focus by corporate america. When this documentary first aired in february of 2001, i was one of the 32 million teens that. Salespeople should engage with opportunity maps that reveal hot and cool. A talk with the producers merchants of cool frontline. Discover more music, concerts, videos, and pictures with the largest catalogue online at. In generation like, author and frontline correspondent douglas rushkoff the merchants of cool, the persuaders examines the relationship between teens and the companies working to reach them. Then kids watch those images and aspire to be what they see in the tv set.
In the merchants of cool, correspondent rushkoff details how mtv and other huge commercial outlets orchestrated the rise of limp bizkitdespite the groups objectionable lyricsand then. My watchlist keep track of your favorite shows and. Merchants of cool 2 in february of 2001, director barak goodman aired his profound documentary, merchants of cool, on pbs. Get the knowledge you need in order to pass your classes and more. The merchants of cool is a movie that features the life of youngsters from an economical, social, cultural, political, and environmental point of view.
The program basically interviews media executives, marketers, and culturalmedia critics and discusses the symbiotic connection between todays teens and media, as each look for the other. Parents depending on the merchants of cool to provide them with clues about todays teen entertainment marketplace werent well served. The merchants of coolreaction paper karg 1 tyler karg. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while hollywood and. Class of beverly hills lets take off all our clothes. Has this music group escaped the giant feedback loop which is explored in the merchants of cool. Recording of the album began in 2001 at hennepin technical college in eden prairie. After viewing the merchants of cool, you will wonder why no one has yet attempted to tie every single one of todays mtvgeneration teenagers to chairs and force them to watch this movie. I purchased this title to show to my senior high school economics students. Extract of sample merchants of cool shopping consumerism merchants of cool more than all cohorts in the past, contemporary teenagers and youth are not free to produce a genuine culture for their own.
1041 515 856 1374 593 131 932 1494 872 305 1264 1309 625 380 9 746 980 67 1052 107 1328 705 597 355 186 1459 834 1191